Lagos – Boomplay, a leading music streaming and download service, and Universal Music Group (UMG) have agreed to a new licensing agreement that will extend licensing of UMG’s global music catalogue from seven to 47 countries across Africa.
In 2018, UMG became the first major global music company to license music to the service, which has continued to grow its audience reach and influence across Africa in recent years. Boomplay’s catalogue currently stands at more than 50 million tracks and it boasts a large repertoire of local African content globally, with 50 million monthly active users.
The renewal and expansion of this licensing deal with UMG will enable African music fans to experience the best in both domestic and international talent.
Boomplay users will now have access to UMG’s extensive catalogue that includes Tiwa Savage, Nasty C, Mi Casa, Sauti Sol, Cassper Nyovest, Toofan, Tekno, Suspect 95, Brenda Fassie, Tenor, Black Coffee, Dena Mwana, Singuila, Locko, Hugh Masekela, Charlotte Dipanda, Diamond Platnumz, Alpha P, Tomi Owo, Cysoul, Major League Djz, Fior De Bior, Larry Gaaga, and Prince Kaybee. Among other artists in the catalogue are Da Baby, Drake, Lil Baby, Justin Bieber, The Weeknd, Ariana Grande, Selena Gomez, Stevie Wonder, Billie Eilish, Booba, Dadju, Tasha Cobbs, Niska, Lionel Richie, Rihanna, Motown’s catalogue and Bob Marley.
As one of the first entrants in Africa, Boomplay has been at the forefront of the music streaming market since 2015. Now the leading African platform, Boomplay in December 2020 surpassed the 100 million app downloads milestone on Google Play.
During this time, Boomplay has supported numerous African artists, including a commitment to set aside US$1 million to develop raw talent.
Boomplay has given away 250 million free megabytes of data so users could stream music online during the COVID-19 pandemic. – APO Group
UMG content will now be available via Boomplay in Angola, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Congo, DRC, Côte d’Ivoire, Djibouti, Equatorial Guinea, Eritrea, Eswatini, Ethiopia, Gabon, Gambia, Ghana, Guinea (Conakry), Guinea- Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Sao Tomé and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, Tanzania, Togo, Uganda, Zambia & Zimbabwe